Wheelchair Billing
Electronic Retailing Association Wheelchair Project Raises Awareness for Global Foundation
Arlington, VA (PRWeb) March 1, 2007 -- The Electronic Retailing Association (ERA), the only industry association representing direct response marketing companies and major retailers that use electronic media to sell goods and services to consumers, has donated over $450,000 in marketing services to the Wheelchair Foundation in order to raise awareness for the global relief organization. Providing a public service announcement, a radio campaign, a print campaign, telemarketing services, and media placement for free, the ERA Wheelchair Project hopes to garner international attention for the Wheelchair Foundation. Involving the entire direct response industry, the ERA Wheelchair Project inspired more than 30 companies to donate their time and services toward this charitable initiative.
"We have seen immediate differences since partnering with the ERA, " says Chris Lewis, Vice President of Public Education for the Wheelchair Foundation. "Our international awareness has increased dramatically and our increase in web traffic has been enormous. As a non-profit organization, traditional media was not a viable option for us. But with the help of the ERA, the entire industry is giving in a multi-pronged way, incredibly impacting people in need."
Dan Danielson, CEO and co-founder of Mercury Media and former ERA chairman, initiated the ERA Wheelchair Project in 2005. Originally inspired by the Wheelchair Foundation's relatively unknown presence, measurable outcomes, and international scope, Danielson desired to put the creative talents, time and skills of the industry to good use. ERA's international reach was also a perfect match for the tremendously global Wheelchair Foundation.
"The Electronic Retailing Association is an international association. We have members in Europe, Central and South America, Asia, as well as North America. It was important that we find an organization to fit our international profile," Danielson says.
Notable companies who have partnered with the ERA Wheelchair Project to donate their services toward this campaign include Apex Media, DIRECTV, Discovery Communications, ShopNBC, Livemercial, Novus Print Media, Icon Media Direct, Response Magazine and LiveOps. Internationally, companies in Canada, Latin America, Japan, and the United Kingdom have also donated their services.
In addition to providing services, ERA has raised over $187,500 for the Wheelchair Foundation, which is equivalent to over 2,500 wheelchairs. This year, the ERA Wheelchair Project is slated to distribute wheelchairs in Israel, El Salvador, Chile, Vietnam, and South Africa, and also plans to distribute over 280 wheelchairs in Hong Kong during its 2007 Asia Conference in April. While originally intended to be a one-year program, the ERA Wheelchair Project will now continue indefinitely due to its remarkable and unprecedented success.
Founded on June 13, 2000 by Kenneth E. Behring, the Wheelchair Foundation is the largest wheelchair relief organization in the world. Currently, the Wheelchair Foundation delivers up to 10,000 wheelchairs per month. Each wheelchair is high quality and specifically designed for developing countries. A similar wheelchair would sell for over $500 in the U.S. The Foundation estimates that over 100 million people in the world are in need of a wheelchair. Thanks to the efforts of the Wheelchair Foundation, wheelchairs are being donated throughout the world to those who desperately need assistance.
For more information on the ERA Wheelchair Project, visit ERA's website at www.retailing.org.
ABOUT THE ELECTRONIC RETAILING ASSOCIATION
Representing a more than $300 billion market, the Electronic Retailing Association (www.retailing.org) is the only trade association in the U.S. and internationally for major companies in the multi-channel electronic retail industry, which includes long- and short-form commercials, live shopping channels, the Internet and radio. ERA counts industry leaders like Guthy-Renker, HSN, QVC, ShopNBC, Match.com and eBay among its member companies.
###
MORE ARTICLES:
Extend Your Reach With a Power Wheelchair with Lift Seat
Wheelchair users, especially people who have recently started using a wheelchair or power scooter to remain mobile, may notice that they have trouble with some common household items. Shelves, cupboards, and light switches that were once a convenience are now an obstacle, because they are out of reach. It can become difficult to even go to the supermarket, where you may not be able to reach the top shelf or see what's there. Elevators are difficult to use if you can't reach the buttons, making it difficult when visiting some hotels or tall buildings. A power wheelchair with lift seat can help you regain access to the things you can't reach sitting down.
Choosing the Best Wheelchair Lift
Determining which is the best wheelchair lift can sometimes be confusing. Some things to consider before making your purchase are how you plan to use the lift, and what specifications that you need. You should determine first whether you need a vehicle wheelchair lift or one for your home. Home wheelchair lifts are very beneficial in helping those confined to wheelchairs to enjoy more mobility and independence. They can lift you up flights of stairs, or from a lower level garage to the main level of your home.
Bodybuilding on a Budget - It Doesnt Have to Put Your Wallet in a Wheelchair
As you probably remember the last time you looked at a proposed grocery list or visited the nearest supplement store, you realized you needed to take out an equity loan first in order to get your month's supply of food and supplements.Believe me.
Looking For A Wheelchair? Invacare Electric Wheel Chairs
Invacare Electric wheel chairs and scooters come in many different sizes and varieties to fit your personal needs Invacare sells a variety of products, from canes to electric scooters, to assist with mobility
Looking For Wheelchair Lift Vans
Wheelchair lift vans can be difficult to find because of their specialized function. These vans are made especially to accommodate wheelchair bound individuals. Wheelchair lift vans are designed in such a way that it will be able to allow wheelchairs to be lifted up and become part of the seating of the said van.
Power Wheelchair Gift from the Scooter Store Brings Mobility to Terminally Ill Alabama Man
Gift of mobility from The SCOOTER Store gives Robertsdale man a new lease on life while restoring mobility and freedom.
Lake Elsinore Family Caregiver Receives Free Power Wheelchair from the Scooter Store
Left disabled and dependent from arthritis, Sandra Gares, 62, regains her independence.
The Ease of Using a Motorized Wheelchair to Improve Mobility
No person likes to feel housebound and dependent on others. While people who have been injured or suffering from a debilitating disease may not have full functionality of their motor skills, it is still possible for them to be semi-independent and mobile with motorized wheelchairs and other home medical equipment.
What You Need To Know About Aluminum Wheelchair Ramps
Wheelchair ramps have improved a lot in recent years. Now, they're much more versatile and you have a lot more to choose from. You should have little problem finding just what you need. When you choose a wheelchair ramp, there are a few things to keep in mind in order to make the best choice for you, including your present physical health.
Crutchfield Turns Wheelchair into a Rolling Jukebox for Winner of "You Dream It, We'll Help You Build It?" Contest
Remarkable State-of-the-Art Wheelchair Audio System Grabs Honors from Leading Direct Marketer of Consumer Electronics
Can Renting A Wheelchair Save You Money?
Occasionally there is a short-term need for a wheel chair and they can be costly to purchase, even one that is used. This is when the option of wheelchair rental can come in handy. Being able to rent a wheel chair for a short time, many times the cost of which is covered by insurance, can help when recovering from an accident or illness.
The Right Wheelchair Accessories Will Ease Your Life and Your Journeys on Wheels
Wheelchairs come in every shape and size with sufficient options that you can find the wheels you like to take you where you want to go with the assistance you need. To enhance the comfort and convenience of your journey, choose accessories tailored to provide the best support for your activities and your health concerns.
Choosing The Right Wheelchair Lift For Your Van
Ever since its creation the wheelchair became a vital mechanism to every disabled person. It goes without saying that whenever a person is sitting on a wheelchair, special precautions should be taken in order to assure their safety. The level of precaution needs to be increased when the disabled person needs to be transported on a car. Vans are recommended vehicles which are best suited to transport disabled people who use wheelchair.
Renting A Wheelchair Lift
Jerry is a college sophomore. This person was fond of extreme sports and would never back down when where there was a challenge.
Wheelchair Lifts: Opening New Doors
If you or someone you love is in a wheelchair or has trouble walking, than it can be very hard to negotiate staircases of any kind. Often, your whole house is handicapped accessible with the exception of the most important part: the front steps. Wheelchair lifts are responsible for guaranteeing that millions of Americans maintain their freedom and independence and retain the ability to enter and exit their home. Wheelchair lifts are very similar to elevators and are often referred to as vertical platform lifts. The term vertical platform lift is actually a very fitting and descriptive name. Wheelchair lifts are in essence a platform that is raised vertically to allow people who cannot climb stairs, or those in wheelchairs, to easily go up ...
